If you’re an Orlando business owner or a marketing professional, you’ve likely heard about search engine optimization, or SEO. In fact, you may have done your own research into trying to increase your SEO on your own. But, you also may be considering hiring a local SEO agency to help you out.
If the question you’re asking yourself is “should I hire an Orlando SEO company?”, we have some answers for you. And depending on your specific situation, an SEO agency may not be the best course of action. Read on for more.
Firstly, it’s absolutely crucial that an agency can provide services that align with your goals and needs. Following that, here are some ways you can determine if bringing on an Orlando SEO agency is the right move for you.
If you have the internal resources, go for it
In today’s world, it takes more than just hiring an SEO agency to do all the work. In order to get the most out of your investment, it’s important to have internal resources who can get the agency the tools and resources they need. This could be as simple as having dedicated staff that work in marketing or communications.
This also includes internal resources that manage your website and will implement certain recommendations your SEO partner provides. Many SEO professionals prefer to not have access to your website to make changes or publish, because there are certain liabilities.
Go with an agency if you have data and analytics already in place
If you’ve already got data on your business prior to any SEO efforts, such as e-commerce tracking, then it’s a sign you can bring on an agency. This simply gives the SEO experts an idea of your website traffic and conversions, so there won’t be any confusion with data integrity. It’ll also give you a clear picture of how the SEO is working.
Looking for long-term success? Go with an agency
For the most part, as mentioned, SEO is a long-term strategy. There are other avenues to explore if you need quick turnaround and fast results, but SEO isn’t one. If you have a long-term game plan in mind and analytics pulled, then by all means, go with an SEO agency!
If you have the budget, hire an agency
One of the most important factors to consider when looking to hire an SEO agency is your budget. To give an idea, a typical year-long project with an Orlando SEO agency, depending on the business size, can land at $100,000 or more. This fee can include having a dedicated team, strategy, and the SEO itself.
If you’re still set on having professional SEO help, but don’t have the budget for an agency, you can hire an individual consultant. You can also see if an agency you’re set on can do a short-term contract.
Hire an agency if you’re already working on marketing
By itself, SEO doesn’t really move the needle that much. But if you mix in email marketing, social media, public relations, and more, now we’re talking. Having other marketing channels to promote SEO contact will help move along results and drive organic traffic.
That said, your SEO agency should be willing and enthusiastic to partner with these channels.
If an agency seems wrong for your culture, don’t hire
Culture and people are a crucial part of any workplace, whether it’s internal or with vendors. For example, if you expect your agency partner to be available for weekly calls and keep in contact on a daily basis, be sure they’re on board. If your culture has shaky long-term plans and things change often, agencies may tell you they don’t operate well with that.
Be wary of 12-month agreements
While many SEO agencies will want to do a long-term project, be wary of those who try to lock you into a binding agreement. SEO often yields results in the long term, but if you aren’t feeling satisfied after six or so months, you don’t need to feel obligated to keep paying. If an agency won’t grant a 30- or 60-day outs for either party, consider going with a different partner.
Don’t hire an agency if they aren’t prioritizing sales
Your goal as a business is to increase sales and revenue, so your agency partner should also prioritize those goals. If an agency is immediately touting how they can rank you, take it as a sign to go in another direction. They should be asking about your goals, your efforts, and how they can help boost revenue to meet business goals.
Although rankings are great and a sign of progress, a good SEO agency will work to drive sales and conversions.
Finally, go with an agency if you know your audience
A great SEO agency will want to be a strategic partner for you, and that means getting to know your business. They’ll want to know all about your customer base and audience. If you have a good understanding of that, then you’re in shape to bring on an SEO agency.
If you’ve determined that you’re in a good place to bring on an SEO agency, contact our team at WebDaytona today for a consultation and learn how we can help you achieve your business goals through SEO. We’re excited to bring our passion to your team and be a strategic partner for you.
Also Read: Top 10 Best Orlando SEO Companies